The color matching of beauty box packaging design plays an important role in determining the customers' first impression on a brand or product. Color plays an important role in beauty box packaging, it can determine consumers' emotions and affect their behavior.
After careful application, fashion colors can help brands keep up with the trend and meet consumers' expectations for new things. For example, in 2016, crystal pink was the color of the year, also known as "millennial pink". It has penetrated into many industries. In addition to the application in beauty box packaging, from fashion to interior decoration, and even electronic products, rose element is everywhere. Living coral was last year's color of the year because it is a vivid color that reflects life, despite its softer edge.
With the recent vigorous promotion of environmental protection packaging, many enterprises will reflect this through the color matching of beauty box packaging and the product packaging box design, such as using recyclable packaging materials.
Color can make product packaging famous in many packaging designs, so it is very important to understand how color and consumer psychology interweave in brand promotion.
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